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Tuesday, October 23, 2012

Upcoming - Pinnacle of the Hennessy Artistry Trilogy @ MIECC, The Mines


KUALA LUMPUR, October 2012 -
The finale of this year’s famed H-Artistry – The Global Art of Mixing Trilogy is finally here! Featuring a stellar line up of artists from around the world, as well as a trademark mix of sights, sounds and party vibes befitting of a phenomenal climax for 2012’s blazing H-Artistry series. This highly anticipated super-clubbing event is set to take place at the MIECC (Malaysia International Exhibition and Convention Centre) in Mines Resort City this 3 November 2012 from 8.30pm onwards.



tl;dr version :

Hennessy Artistry - Global Art of Mixing Finale
Venue : MIECC, Mines Resort City
Time : From 8:30pm
Date : 3rd November 2012

Promising a distinctive and breathtaking party arena draped in red and black, the H-Artistry finale will see the return of the Hennessy Art of Mixing Zone, featuring the Hennessy 360 Cam, as well as the trailblazers of all H-Artistry parties: the signature Hennessy V.S.O.P. long drinks. All this will be nestled within a premium mega-club enclave of the familiar MIECC venue, which is set to undergo a complete H-Artistry overhaul to house the expected turnout of more than 3,500 revellers.

This time, Hennessy has created a Mobile App, aptly named the "My Hennessy Mobile" which will enable all revellers to take part in various activities within the Hennessy Art of Mixing Zong, and be rewarded with perks and benefits as they party away. Prizes such as V.S.O.P bottles and bespoke My Henessy Night party experiences will be among the rewards for those who use the My Henessy Mobile App

Moving into the main arena from the Hennessy Art of Mixing Zone, party goers will be in for a roller coaster ride of musical genres, styles and cultures from Korea and  Australia to the US and UK. Artists set to perform at the H-Artistry finale are: Winner of X Factor and UK’s R&B darling Alexandra Burke; world-renowned Australian DJ vixen Havana Brown, K-Pop boy band heartthrobs Block B, and Las Vegas’ edgiest DJ Starkillers a.k.a. Nick Terranova.

Artist Profiles :


Alexandra Burke

R&B – UK
“I'm not super human, I'm just Alexandra from North London,” says Alexandra Burke. Yes, she is indeed 'just' Alexandra Burke from North London, but she's also the 2008 winner of The X Factor, a three-time chart-topper on the singles chart (her debut, a stirring cover of Hallelujah, sold 105,000 copies on its first day of release) and the creator of a UK number 1 album, Overcome, that features collaborations with the likes of Flo Rida Ne-Yo and RedOne. She can belt out a ballad and she brings energy in abundance once the tempo shifts up a gear.

Like all great pop music, her latest album “Heartbreak On Hold” effortlessly wraps lyrical sadness in songs that make you want to dance. From the frustrated stomp of first single Elephant – a song written about a relationship that was slowly stalling to the exuberant throw-your-cares-away dance rush of second single Let It Go, Heartbreak On Hold is an album that acknowledges the hard times but offers a window of opportunity for people to forget about it all. 

While Elephant and Let It Go both slot nicely into the current pop trend for dancefloor stompers, Heartbreak On Hold also displays Alexandra's love for 90s dance, specifically the emotional house music of Robin S or the soul-inflected dance of Soul II Soul, as heard most obviously on the heart-burstingly bittersweet title track. 

Fans can expect a sensational performance as she takes the stage at H-Artistry this 3 November, where her distinctive style of Dance and R&B will be part of a fantastic mix of musical genres, styles and cultures by artists from all over the world.

Havana Brown



DANCE - AUSTRALIA
Since firmly establishing herself as a force to be reckoned with in the Australian and international DJ scene, Havana Brown’s hustle hasn’t slowed for a minute. As the only female DJ to sign a major label recording deal in Australia, Havana has delivered on Universal Music’s expectations with multiple releases of her Crave compilation series, all charting and spurning successful national and international club tours. DJ Havana Brown has since put out some hugely successful tracks, and continues to take over Malaysian dance floors and airwaves with the euphoric track “We Run The Night” ft. Pitbull.



The talented Australian DJ also holds down three hugely successful weekly radio spots. With over a 1-million-strong cult following on her weekly sets, Havana owns the Australian and European airwaves through the Austereo network and Radio FG France – one of Europe’s most popular dance radio networks and home to some of the world’s biggest DJ’s including David Guetta, Tiesto, Carl Cox, Armin Van Buuren, Bob Sinclar and others.

DJ Havana Brown has firmly cemented herself as one of the most successful Australian DJ exports of the decade. Her impressive resume also lists support act for Lady Gaga, The Pussycat Dolls and Rihanna, and a score of exclusive VIP parties and concerts. From the official Grammy's After Party in Los Angeles alongside WILL.I.AM and Paris Hilton’s New Years Eve Party, to the upcoming H-Artistry Finale of The Global Art of Mixing Trilogy 2012 at MIECC, DJ Havana Brown certainly lives up to her title of Australia’s No.1 female DJ. Be there as she “runs the night” with more than 3,500 party goers this 3 November at MIECC.


Starkillers


ELECTRO HOUSE – USA 
As the USA’s dance music scene continues to come of age on a widespread scale and different styles proliferate and evolve, new talents are coming thick and fast. However, only a few have the staying power to go the distance. Formerly known as Nick Terranova, Las Vegas talent Starkillers has been cutting a swathe through the bolshier end of the global house music scene over the last few years with his tough-edged, eclectic sound. 
Blending big hooks and riffs, soaring vocals, thumping beats and mind-bending effects trickery, his sound is the perfect blend of high-octane, fierce energy and accessible appeal. It’s truly at home amidst the contemporary sound of cutting-edge dance music. “I’m A.D.D” he explains of the hyperactive nature of his music. “I really just try to make my sound as crazy as I can without being too far left that people don’t get it” he says. He’s succeeded without the hyperbole that surrounds so many other artists, his popularity speaking for itself with two of Beatport’s Top 25 biggest-sellers of 2009 (including a Number 1 during the same year with his remix of Armand Van Helden’s classic The Funk Phenomenon), and more sales smashes over the last two years. Then there’s his Essential New Tune accolade from Pete Tong and an IDMA (International Dance Music Awards) nomination for his anthem Discoteka, and acclaimed remixes for some of the biggest names in the world - including Robbie Rivera, Paul van Dyk, Paul Oakenfold, Jerome Isma-Ae and iiO. 



Block B

K-POP – KOREA
Started out by hip-hop artist and producer Cho PD under his label Brand New Stardom, Block B was among the hottest K-Pop rookies to debut last year, and they have come a long way since. With three hugely successful records out, namely New Kids On The Block, Welcome To The Block and Do You Wanna B, Block B is one of the fastest rising K-Pop boy bands internationally, and have garnered lots of attention as well as a huge following throughout Asia.
Often compared to the likes of Big Bang and B1A4, Block B is known as one of the more unique K-Pop bands for their originality, talent and attitude.  Huge hits like Halo, Going Crazy and Wanna B showcase the group’s rap and vocal chops, while their on-stage presence gives them an air of respect, and at the same time portrays their fun-loving attitude; making them immensely exciting to watch.
Bringing hip-hop and K-Pop into the mix at the H-Artistry finale at MIECC, Block B is another crucial ingredient in the excellent mix of musical styles and genres that represents what H-Artistry stands for – The Global Art of Mixing.


Collaborations, epic mash-ups, spectacular blends and fist-pumping remixes will be aplenty throughout the night, complemented by the signature Hennessy V.S.O.P. long drinks: Hennessy Apple, Hennessy Berry, Hennessy Ginger and Hennessy Soda.

The biggest H-Artistry parties are widely anticipated every year, especially towards the year-end season. While all revellers will be partying hard this 3 November at perhaps the biggest H-Artistry party yet, partying hard and partying smart is imperative. Be sure to fully take advantage of the FREE H-Artistry Party Shuttle or the subsidized H-Artistry Party Taxi services and be chauffeured to MIECC and back, as parking at the venue will not be available.

Complimentary mineral will be provided throughout the night, and food stalls will also be available outside the venue for everyone to recharge during and after the event.

At the mean-time, check out some of the pictures from last year's epic party by H-Atristry  :




Again for those who skimp thru the words :



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