Tuesday, June 25, 2013

Goodbye Soren, Hello Henrik. A Carlsberg Party @ Luna Bar / 3 Brand New Cocktail Beer by Carlsberg


An event that took place during the early month of June, Carlsberg Malaysia held a party to bid farewell to it's Managing Director Soren Ravn on his promotion to CEO of Carlsberg China and to welcome Henrik Andersen as the new MD for Carlsberg Malaysia. Not only that but Carlsberg decided to unveil it's latest addition to the Carlsberg line-up by introducing 3 new cocktail beers.

It was held at Luna Bar, which was located on the rooftop of Pacific Regency Hotel Suites. One of my favorite cosy drinking spots with a great view.
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The view of the Luna Bar on the upper deck overseeing the entire KL.


To be honest I was rather shocked at the news of his promotion to the China segment as he holds a celebrity status in Carlsberg Malaysia.His antics never fail to amuse guests that attends any Carlsberg related events. One of the most memorable one I have was during Asahi's robotic bartender launch which he had an elaborate video of him taking a car ride in the style of  the show '24' with countdown timer and then heading to a helipad to board a helicopter to get to the venue (where the launch of Asahi's Robotic Bartender is) and finally descending from the top of the venue in real time.

Did you know that Soren can rap too? 

I first met Soren Ravn not so long ago (about just two years back) during Carlsberg s first "Where's The Party" the one that was held at Sepang Gold Coast, where I just started out attending Carlsberg events. I was boarding this buggy cart which brought you from one end of the resort to the other. Soren boarded it soon after I and he proceeded to ask me how I think of the party, and I remember vaguely something about asking where he's from (Denmark). Only much later I learnt that he was the MD of Carlsberg.

Now that's a cool down-to-earth multi-talented MD.

The many faces/cotumes of Soren  each a costume he wore during special events, like Halloween,Chinese New Year, PGA and Oktoberfest.

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A picture I took with him during pre-Halloween at Bar Tres

with Jude Benjamin, the emcee of the evening enjoying the 3 new cocktail beers. (L-R, The Soren Slammer, Long Cool Dane and French Kiss 1664)

The three new cocktails unveiled by Carlsberg that night :

The Soren Slammer uses Asahi as it's base while Long Cool Dane uses Carlsberg with Sobersby Cider while the French Kiss 1664 uses Kronenbourg as it's main ingredient.

Personally my favorite cocktail of the night was the Long Cool Dane  which had a fruity after taste to it due to it's generous concoctions of pineapple, Sobersby and sweet syrup.

Trivia : The "Long Cool Dane" was the originally name of a 1997 Carlsberg Campain.

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The girlfriend enjoying a pint of Kronenbourg French Kiss cocktail while listening to the live jazz band which featured a familiar face :

Sarah May Low, whom I refer to as my 'little sister' due to the fact that her birthday is just 1 day before mine.

A closer look at Sarah.

Though it was a little bit stuffy that night as the place was packed with it's trade and media partners,celebrities and artists  such as Amber Chia, Dennis Lau, Jimmy Choo to drop a few names. Everyone definitely enjoyed their night with generous helpings of the new cocktails as well as the staple alcoholic beverages

I even took the opportunity to say goodbye to the Long Cool Dane of Carlsberg

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So here's to you Soren Ravn, a new adventure awaits you in China! 

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