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Thursday, July 4, 2013

House of Haagen-Dazs Secret Party @ Maison Francaise

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Life is funny sometimes, things happen when you least expect it. Like meeting a friend you've never seen in almost a decade but yet it clicks. Yet it wouldn't have happened if I took the usual route back home after work, instead I decided to go for a quick trim at my usual saloon and ended up staying at the mall longer than intended catching up on everything. /endofdigress


Kuala Lumpur, 27th June 2013 - Häagen-Dazs unveiled its largest campaign to date in all its key markets around the world including Malaysia. The campaign establishes the ‘House of Häagen-Dazs  and brings to life its philosophy of superior craftsmanship and quality much in the way a fashion house would do. In conjunction with the launch of the House of Häagen-Dazs  the new Secret Sensations in a Pint range and Secret Sensations creations were introduced; which are set to indulge the taste buds of the discerning.

To start the evening with a delectable aura of mystery, 150 distinguished celebrities like Celebrity Chef Anis Nabilah, Beatrice Looi, Nadia Heng and other VIP guests met at an appointed spot in Kuala Lumpur before being whisked away to a “secret” location
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Upon reaching the meet-up-point. Several fleet of MPVs were waiting already to take us to the 'secret party' venue, which turned out to be at Maison Francaise nearby Jln Kia Peng.

Guests were greeted by sweet-smelling vanilla scent as they walk through the doors of the House of Häagen-Dazs followed by a sensual rose scent. Evidently, every aspect of the party was inspired by the superior craftsmanship, innovation and attention to detail and quality that lies at the heart of Häagen-Dazs since 1961.

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Several bars can be found thru the venue where Mixlogists served a sensational series of bespoke ice cream cocktails that integrate amongst others, the Secret Sensations Chocolate Fondant and Crème Brulee flavors. Guests could order cocktails based on what they were feeling at the moment such as Irresistible, Sensual, Indulgent, Sensational, Captivating and Desirable.

Irresistable Cocktail (made with Häagen-Dazs Mint & Chocolate)
Captivating Cocktail (made with Häagen-Dazs Secret Sensations Crème Brulee)
Sensational Cocktail (made with Häagen-Dazs Secret Sensations Chocolate Fondant)
Sensual Cocktail (made with Häagen-Dazs Raspberry Sorbet)
Desirable Cocktail (made with Häagen-Dazs Secret Sensations, Raspberry and Meringue Fondant)
Indulgent Cocktail (made with Häagen-Dazs Coffee)

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One of the highlights during the evening affair was the unveiling of the House of Häagen-Dazs V commercials, ‘Seduction’ and ‘Sensational Entrance’ featuring Hollywood A-lister and Academy-Award nominee Bradley Cooper. Shot on location at the luxurious Zámek Ploskovice estate in Prague



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There was even a live jazz band to entertain us with Classic Jazz standards like "The Girl from Ipanema" and "Fly Me To The Moon"

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She had an awesome crooning voice, check out there video I recorded during her performance :



Guests were also entertained to a soulful rendition of a live performance of “Spoonful”, a track written by Belgium singer Selah Sue for the House of Häagen-Dazs TV commercials.

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There was also an Instagram contest held during the event, as well as a lucky draw where the winner walked away with a grand prize of a year’s supply of Häagen-Dazs ice cream.

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Guess who managed to win something from the Instagram contest? 

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Bumped into Karmun from elevenredpaperclips.com and her boyfriend Aris that night which made it even more fun.

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I like this photo because it shows my outfit :P

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"At Haagen-Dazs, we are known for creating timeless,captivating moments. We believe that "the House of Haagen-Dazs" will reassert the pioneering,quality credentials of our brand and captivate consumers with a lifestyles that transcends beyond the ordinary"

Mr. Narubodee Wathanakom, Head of Marketing of Singapore,Malaysia,Thailand & Asia Distributor Markets.

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We were introduced to a new range of flavor from Häagen-Dazs called the 'Secret Sensations' which comes in two flavors Chocolate Fondant and Creme Brulee (RM35.50 per pint) as well as a few dine-in and out creations that incorporated the new flavours,

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A closer look at the dine-in creations :

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The Chocolate Fondant Charlotte (RM32++). A treat for the chocolate lover, served with Secret Sensations Chocolate Fondant Ice-cream and encased in delicate sponge fingers, and finally topped with fresh rasperries. With a side of whipped cream and rich chocolate sauce.

Creme Brulee Surprise (RM 32++) A delectable combination of Secret Sensations Creme Brulee ice cream served in a crunchy waffle basket, accompanied by a scoop of Caramel Biscuit and Cream Ice Cream and drizzled with caramel sauce. Definitely a treat that satisfy your heart's desire

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Chocolate Fondant Charlotte, the takeaway version (RM 23++)


Creme Brulee Cone (RM23++) of course the take-away version of the Creme Brulee Surprise

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Cheers, Yeeing having the 'Sensual' cocktail because she was feeling...sensual and Karmun having a glass of Sauvignon Blanc

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Yeeing and Carmen

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Well someone definitely enjoyed himself a wee bit too much perhaps.

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