Tuesday, October 1, 2013

Marketing Gurus convene in Malaysia for the World Marketing Summit Malaysia 2013

Founded by brainchild of leader marketing guru Professor Philip Kotler, WMS aims to elevate marketing from the ranks of a corporate business tool to one that can also deliver meaningful social,environmental and economic impact.

WMS 2013 is a "By Invitation Only" Summit that aims to find 2.500 game changers as delegates and 32 outstanding speakers that share the common belif that marketing can truly change lives. Promiment speakers such as Professor Philip Kotler (Founder), Beth Comstock (CMO at GE) and Stanley Litow (VP Corporate Citizenship & Corporate Affairs, IBM and President, IBM Foundation) are some of the main speakers of the WMS 2013.

A unique feature of WMS 2013 are the eight Incubators that have been established with universities around the world. They have been briefed to formulate a conceptual framework, driven by marketing principles, which can be implemented in the real world to address the eight MDG’s. The work of these Incubators will be integrated into the summit with a view to delivering some very tangible outcomes.

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