Wednesday, August 31, 2016

Gillette's new Mach 3 series Launch @ PJ Trade Centre

17th August 2016, Gillete launches it's latest Mach 3 series (which consists of three different variation : The Mach 3 Classic, Mach 3 Turbo and Mach 3 Sensitive) and to kick it off, they organized a talk-show style event that's centered around men's grooming regime and their new Mach 3 range.

Do you often have irritated and red skin after your daily shave? This talk-show is catered towards preventing such occurrences and is greatly beneficial for shaving-challenged individuals.


The talk show was hosted by former Miss Malaysia and TV Host Nadia Heng and also featured local actor/celebrity Fahrin Ahmad as the guest of the 'talk show' 

Fahrin Ahmad shares his insight on how important his grooming regime is as well as horror tales of using cheap disposable razors and it's downsides. He mentioned how his director once commented on how disheveled he looked when he used cheap disposable razors that day, which is why with Gillette's Mach 3, he'll always be able to look his best throughout his busy daily schedule.

To show the effectiveness of Gillete's Mach 3 Turbo, Fahrin Ahmad and along with two other audiences members did a live demonstration. By shaving their facial hairs in front of all the audience.

The guys showing off their shaving regime while also trying out the Mach 3 Turbo

The after-shave

After the shaving demonstration, Nadia and Fahrin played a game called the "Whisper Challenge". Which is kind of like charades except one person will be wearing ear plugs and headphones with blaring music and will be required to guess the word the other party is saying by way of lip reading. Which led to some pretty funny answers.

Fahrin Ahmad posing with the participants of the Whisper Challenge

Gillette Mach 3_0002
From L-R: 1) Utkarsh Mohan, Country Category Lead (Shavecare), MSB (Malaysia Singapore Brunei) 2)  Zeba Khan, Commercial Leader, MSB (Malaysia Singapore Brunei) 3) Ong Yuh Hwang, Country CEO, MSB (Malaysia Singapore Brunei) 4) Fahrin Ahmad 5)  Syed Nahar Sharifah Nadia, Communications and Government Relations Leader, MSB (Malaysia Singapore Brunei) 6) Tay Li Er, Assistant Brand Manager (Shavecare), MSB (Malaysia Singapore Brunei)

So what makes Gillete's Mach 3 Turbo stand out from the rest? 

1) Sharper Blades
With a sharper blade, The Mach 3 Turbo requires less cutting force with each shave

2) Advanced blade coating technology
Thin Uniform Telomer Technology (TUT-technology) that provides great strength to the fine blades and reduces the cutting force

3) Enhanced gel bar
With a 30% wider gel bar, The Mach 3 Turbo is able to achieve better skin contact, providing better performance of lubrication and glide

About the Mach 3 Family
The new Mach 3 series comes in 3 variations, the Classic, Sensitive and Turbo
  • When cutting a hair using the three-bladed razor, the razor uses the flexibility of the hair in the follicle and a process called "hysteresis" to provide a closer,longer lasting shave.
  • Each blade is independently mounted on spring fingers. Which moves up and down as they automatically adjusts to the different level of shaving pressure and skin variations, helping increase comfortness of shaving.
  •  It's skin guard is comprised of soft,flexible microfins that gently stretches the skin to present a smoother surface to the blades, which improves skin comfort and reduces irritation
  • The Mach 3 handle connects at the front of the catridge to redirect 50% of the force from the hand away from the blade to increase skin comfort and to ensure the catridge follows the contours of a man's face 
  • The front head pivots, which creates an "open architecture" that makes it easier to clean the catridge head
  • They come with an ergonomic handle with elastomer grip points to provide a secure grip during every shave
  • Comes with a simple single docking system that easily connects the handle to the pivoting razor catridge for optimal skin shaving positioning

Remember guys, shaving is an important ritual of men everywhere and one shouldn't cheap out on their regime by using cheap disposable razors unless you want to risk having irritated skin for the entire day. Gillette's Mach 3 series is definitely something worth investing in if you're still keeping that complimentary hotel shaver.

Gillette's Mach 3 series is available at all leading retailers from the time of writing. Prices are as follows : Mach 3 Classic - RM15.90
Mach 3 Sensitive - RM17.90
Mach 3 Turbo - RM18.50

Disclaimer : This is a paid write-up

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